@article{Rossmann2018,
  author    = {Alexander Rossmann},
  title     = {Digital maturity and marketing orientation: theoretical foundation and measurement models},
  journal   = {AMA Summer Educators' Conference proceedings},
  volume    = {29},
  pages     = {MS5 -- MS6},
  url       = {http://web.a.ebscohost.com/ehost/detail/detail?vid=7\&sid=4c59c38b-2fc3-4b23-884a-213a18ae01d0\%40sdc-v-sessmgr06\&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ\%3d\%3d\#AN=133821858\&db=bth},
  year        = {2018},
}