TY - JOUR U1 - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed) A1 - Rossmann, Alexander T1 - Digital maturity and marketing orientation: theoretical foundation and measurement models JF - AMA Summer Educators' Conference proceedings N2 - This paper focuses on the conceptualization of the construct of digital maturity, the effect of digital maturity on corporate performance, and the interdependencies between digital maturity and market orientation with respect to their integrated impact on corporate performance. KW - market orientation KW - digital maturity KW - corporate performance KW - formative assessment Y1 - 2018 UR - http://web.a.ebscohost.com/ehost/detail/detail?vid=7&sid=4c59c38b-2fc3-4b23-884a-213a18ae01d0%40sdc-v-sessmgr06&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=133821858&db=bth SN - 1054-0806 SS - 1054-0806 VL - 29 SP - MS5 EP - MS6 S1 - 2 PB - American Marketing Association CY - Chicago, Ill. ER -