TY - JOUR U1 - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed) A1 - Schallehn, Holger A1 - Seuring, Stefan A1 - Strähle, Jochen A1 - Freise, Matthias T1 - Defining the antecedents of experience co-creation as applied to alternative consumption models JF - Journal of service management N2 - Purpose – The purpose of this paper is to propose a conceptual framework of experience co-creation that captures the multi-dimensionality of this construct, as well as a research process for defining of the antecedents of experience co-creation. Design/methodology/approach – The framework of experience co-creation was conceptualized by means of a literature review. Subsequently, this framework was used as the conceptual basis for a qualitative content analysis of 66 empirical papers investigating alternative consumption models (ACMs), such as renting, remanufacturing, and second-hand models. Findings – The qualitative content analysis resulted in 12 categories related to the consumer and 9 related to the ACM offerings that represent the antecedents of experience co-creation. These categories provide evidence that, to a large extent, the developed conceptual framework allows one to capture the multi-dimensionality of the experience co-creation construct. Research limitations/implications – This study underscores the understanding of experience co-creation as a function of the characteristics of the offering – which are, in turn, a function of the consumers’ motives as determined by their lifeworlds – as well as to service design as an iterative approach to finding, creating and refining service offerings. Practical implications – The investigation of the antecedents of experience co-creation can enable service providers to determine significant consumer market conditions for forecasting the suitability and viability of their offerings and to adjust their service designs accordingly. Originality/value – This paper provides a step toward the operationalization of the dimension-related experience co creation construct and presents an approach to defining the antecedents of experience co-creation by considering different research perspectives that can enhance service design research. KW - customer experience KW - service experience KW - content analysis KW - alternative consumption models KW - experience co-creation Y1 - 2019 SN - 1757-5818 SS - 1757-5818 U6 - https://doi.org/10.1108/JOSM-12-2017-0353 DO - https://doi.org/10.1108/JOSM-12-2017-0353 VL - 30 IS - 2 SP - 209 EP - 251 S1 - 43 PB - Emerald CY - Bingley ER -