@article{Schmaeh2019,
  author    = {Marco Schm{\"a}h},
  title     = {Touchpoint Airport : Effiziente Markeninszenierung entlang der Customer Journey},
  journal   = {Marke 41 : das neue Journal f{\"u}r Marketing},
  number    = {2},
  pages     = {18 -- 20},
  url       = {https://www.marke41.de/index.php/archiv/pdf},
  year        = {2019},
}