TY  - CHAP
U1  - Buchbeitrag
A1  - Bug, Peter
A1  - Bessler, Laura
A1  - Bendix, Janina
ED  - Bug, Peter
T1  - Fashion and fashion advertisement in TV : study Germany
T2  - Fashion and film : moving images and consumer behavior
N2  - This chapter discusses German television as a platform for fashion content and, in that context, streaming services as possible alternatives. Three German television channels were surveilled over the period of one month, as well as the two most popular streaming services in Germany and the online media library of one German television channel over six months, regarding length, fashion connection, transmission time and success. Additionally, for three channels fashion advertisement was analyzed. Broadcasting the most contributions with fashion connection in one month, VOX was the channel being the most fashionable. Aiming to entertain, informative contributions about fashion in television build a minority. Streaming services offer more flexibility, which the user is asking for. All three television stations show fashion brand spots during prime-time. Especially ProSieben and sixx are in close cooperation with several fashion brands. Therefore, fashion advertising seems to be preferably inserted in fashion related series.
KW  - fashion in television
KW  - fashion communication
KW  - fashion TV shows
KW  - fashion entertainment
KW  - fashion advertisement
KW  - celebrity culture
KW  - fashion and film
Y1  - 2020
SN  - 978-981-13-9542-0
SB  - 978-981-13-9542-0
U6  - https://doi.org/10.1007/978-981-13-9542-0_3
DO  - https://doi.org/10.1007/978-981-13-9542-0_3
SP  - 29
EP  - 57
S1  - 29
PB  - Springer
CY  - Singapore
ER  -