TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Schwarz, Jan Oliver
T1  - Strategy orientation in the fashion industry: short- or long-term?
JF  - Journal of futures studies
N2  - The purpose of this paper is to assess if the strategy development of the fashion industry is oriented to the long or short term. Following the theory of dynamic capabilities, this paper argues that a long term strategic orientation can be observed in corporate foresight activities. A multi methodological research approach is chosen to answer the research question. The findings suggest that the fashion industry is lagging behind other industries in terms of future orientation and therefore long-term strategy development, even though the challenges in the business environment are not perceived as less relevant.
KW  - strategy
KW  - long-term
KW  - corporate foresight
KW  - fashion industry
Y1  - 2019
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-24147
SN  - 1027-6084
SS  - 1027-6084
U6  - https://doi.org/10.6531/JFS.201909_24(1).0006
DO  - https://doi.org/10.6531/JFS.201909_24(1).0006
VL  - 24
IS  - 1
SP  - 77
EP  - 90
S1  - 14
PB  - Tamkang University
CY  - Taipei, Taiwan
ER  -