TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Walter, Clara
A1  - Weber, Tina
A1  - Köksal, Deniz
T1  - Motivation to share - a qualitative study exploring consumers' motives to participate in collaborative apparel consumption
T2  - 2019 Global Fashion Management Conference at Paris : proceedings
N2  - Collaborative apparel consumption is proposed as more sustainable alternative to conventional consumption. The purpose of this study is the exploration of consumers’ motives to participate in collaborative apparel consumption. Findings suggest that consumers’ intention to participate in collaborative apparel consumption is mainly influenced by financial benefits, convenience and sustainability awareness.
KW  - sharing economy
KW  - apparel/fashion industry
KW  - theory of planned behavior
Y1  - 2019
U6  - https://doi.org/10.15444/GFMC2019.02.06.04
DO  - https://doi.org/10.15444/GFMC2019.02.06.04
SP  - 239
EP  - 259
S1  - 21
PB  - Global Alliance of Marketing & Management Associations
CY  - Gyeongnam, Republic of Korea
ER  -