@article{Nufer2019,
  author    = {Gerd Nufer},
  title     = {\"Say hello to halo\" : the halo effect in sports},
  journal   = {Innovative marketing},
  volume    = {15},
  number    = {3},
  pages     = {116 -- 129},
  doi       = {10.21511/im.15(3).2019.09},
  year        = {2019},
}