TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Hackbarth, André
A1  - Löbbe, Sabine
T1  - Attitudes, preferences, and intentions of German households concerning participation in peer-to-peer electricity trading
JF  - Energy policy : the international journal of the political, economic, planning, environmental and social aspects of energy
N2  - Based on a survey among customers of seven German municipal utilities, we estimate two regression models to identify the most prospective customer segments and their preferences and motivations for participating in peer-to-peer (P2P) electricity trading and develop implications for decision-makers in the energy sector and policy-makers for this currently relatively unknown product. Our results show a large general openness of private households towards P2P electricity trading, which is also the main predictor of respondents' intention to participate. It is mainly influenced by individuals’ environmental attitude, technical interest, and independence aspiration. Respondents with the highest willingness to participate in P2P electricity trading are mainly motivated by the ability to share electricity, and to a lesser extent by economic reasons. They also have stronger preferences for innovative pricing schemes (service bundles, time-of-use tariffs). Differences between individuals can be observed depending on their current ownership (prosumers) or installation probability of a microgeneration unit (consumers, planners). Rather than current prosumers, especially planners willing to install microgeneration in the foreseeable future are considered to be the most promising target group for P2P electricity trading. Finally, our results indicate that P2P electricity trading could be a promising niche option in the German energy transition.
KW  - peer-to-peer electricity trading
KW  - prosumer
KW  - attitudes
KW  - preferences
KW  - purchase intentions
KW  - energy community
Y1  - 2020
SN  - 0301-4215
SS  - 0301-4215
U6  - https://doi.org/10.1016/j.enpol.2020.111238
DO  - https://doi.org/10.1016/j.enpol.2020.111238
VL  - 138
SP  - 14
S1  - 14
PB  - Elsevier
CY  - Amsterdam
ER  -