@book{vonCarlowitz2020,
  author    = {Philipp von Carlowitz},
  title     = {Success in the bottom of the pyramid market in Africa : The case of multinational pharmaceutical companies},
  isbn      = {978-3-030-59068-0},
  doi       = {10.1007/978-3-030-59068-0},
  year      = {2020},
}