@inproceedings{MuenchTrieflingerHeisler2020,
  author    = {J{\"u}rgen M{\"u}nch and Stefan Trieflinger and Bernd Heisler},
  title     = {Product discovery - building the right things: insights from a grey literature review},
  booktitle = {2020 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC): proceedings, 15-17 June 2020, Cardiff, UK},
  pages     = {1 -- 8},
  doi       = {10.1109/ICE/ITMC49519.2020.9198328},
  year      = {2020},
}