TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Özal, Neslihan
A1  - Münch, Jürgen
ED  - Klotins, Eriks
ED  - Wnuk, Krzysztof
T1  - How to conduct customer interviews? A workshop format for teaching customer interview skills
T2  - Software business : 11th International Conference, ICSOB 2020, Karlskrona, Sweden, November 16–18, 2020, proceedings
N2  - A fast way to test business ideas and to explore customer problems and needs is to talk to them. Customer interviews help to understand what solutions customers will pay for before investing valuable resources to develop solutions. Customer interviews are a good way to gain qualitative insights. However, conducting interviews can be a difficult procedure and requires specific skills. The current ways of teaching interview skills have significant deficiencies. They especially lack guidance and opportunities to practice. Objective: The goal of this work is to develop and validate a workshop format to teach interview skills for conducting good customer interviews in a practical manner. Method: The research method is based on design science research which serves as a framework. A game-based workshop format was designed to teach interview skills. The approach consists of a half-day, hands-on workshop and is based on an analysis of necessary interview skills. The approach has been validated in several workshops and improved based on learnings from those workshops. Results: Results of the validation show that participants could significantly improve their interview skills while enjoying the game-based exercises. The game-based learning approach supports learning and practicing customer interview skills with playful and interactive elements that encourage greater motivation among participants to conduct interviews.
KW  - business agility
KW  - customer development
KW  - customer interviews
KW  - educational games
KW  - game-based learning
KW  - product management
KW  - lean startup
Y1  - 2020
SN  - 978-3-030-67292-8
SB  - 978-3-030-67292-8
U6  - https://doi.org/10.1007/978-3-030-67292-8_9
DO  - https://doi.org/10.1007/978-3-030-67292-8_9
SP  - 118
EP  - 133
S1  - 16
PB  - Springer
CY  - Cham
ER  -