TY - CHAP U1 - Konferenzveröffentlichung A1 - Trieflinger, Stefan A1 - Münch, Jürgen A1 - Knoop, Vera A1 - Lang, Dominic T1 - Facing the challenges with product roadmaps in uncertain markets: experience from industry T2 - 2020 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC) : 15-17 June 2020, Cardiff UK, proceedings N2 - Nowadays companies are facing increasing market dynamics, rapidly evolving technologies and shifting user expectations. Together with the adoption of lean and agile practices this situation makes it increasingly difficult to plan and predict upfront which products, services or features should be developed in the future. Consequently, many organizations are struggling with their ability to provide reliable and stable product roadmaps by applying traditional approaches. This paper aims at identifying and getting a better understanding of which measures companies have taken to transform their current product roadmapping practices to the requirements of a dynamic and uncertain market environment. This also includes challenges and success factors within this transformation process as well as measures that companies have planned for the future. We conducted 18 semi-structured expert interviews with practitioners of different companies and performed a thematic data analysis. The study shows that the participating companies are aware that the transformation of traditional product roadmapping practices to fulfill the requirements of a dynamic and uncertain market environment is necessary. The most important measures that the participating companies have taken are 1) adequate item planning concerning the timeline, 2) the replacement of a fixed time-based chart by a more flexible structure, 3) the use of outcomes to determine the items (such as features) on the a roadmap, 4) the creation of a central roadmap which allows deriving different representation for each stakeholder and department. KW - product management KW - product strategy KW - product design KW - roadmap KW - agile KW - lean UX KW - UX design Y1 - 2020 U6 - https://doi.org/10.1109/ICE/ITMC49519.2020.9198359 DO - https://doi.org/10.1109/ICE/ITMC49519.2020.9198359 SP - 1 EP - 8 S1 - 8 PB - IEEE CY - Piscataway, NJ ER -