@article{Nufer2021,
  author    = {Gerd Nufer},
  title     = {Innovative digital guerrilla marketing},
  journal   = {International journal of innovation, management and technology : IJIMT},
  volume    = {12},
  number    = {3},
  pages     = {40 -- 44},
  doi       = {10.18178/ijimt.2021.12.3.907},
  year        = {2021},
}