@article{EllerHofmannSchwarz2020,
  author    = {Eller, Eric and Hofmann, Rupert and Schwarz, Jan Oliver},
  title     = {The customer foresight territory},
  series = {Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift f{\"u}r Theorie und Praxis},
  journal   = {Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift f{\"u}r Theorie und Praxis},
  number    = {3},
  publisher = {Thexis Verlag},
  address   = {St. Gallen},
  issn      = {1865-6544},
  pages     = {12 -- 19},
  year      = {2020},
  abstract  = {Customer foresight is a relatively new research field. We introduce the customer foresight territory by discussing it localization between customer research and foresight research. For this purposse, we look at a variety of methods that help to understand customers and future realities. On this basis we provide an overwiew of customer foresight methods and outline an ideal-typical research journey.},
  language  = {en}
}
@article{EllerHofmannSchwarz2020,
  author    = {Eller, Eric and Hofmann, Rupert and Schwarz, Jan Oliver},
  title     = {The customer foresight territory},
  series = {MundoPM},
  journal   = {MundoPM},
  address   = {Sao Paolo},
  issn      = {1807-8095},
  pages     = {68 -- 77},
  year      = {2020},
  abstract  = {Customer foresight is a relatively new research field. We introduce the customer foresight territory by discussing it localization between customer research and foresight research. For this purposse, we look at a variety of methods that help to understand customers and future realities. On this basis we provide an overwiew of customer foresight methods and outline an ideal-typical research journey.},
  language  = {en}
}