TY  - JOUR
A1  - Eller, Eric
A1  - Hofmann, Rupert
A1  - Schwarz, Jan Oliver
T1  - The customer foresight territory
JF  - Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
N2  - Customer foresight is a relatively new research field. We introduce the customer foresight territory by discussing it localization between customer research and foresight research. For this purposse, we look at a variety of methods that help to understand customers and future realities. On this basis we provide an overwiew of customer foresight methods and outline an ideal-typical research journey.
Y1  - 2020
SN  - 1865-6544
IS  - 3
SP  - 12
EP  - 19
PB  - Thexis Verlag
CY  - St. Gallen
ER  - 
TY  - JOUR
A1  - Eller, Eric
A1  - Hofmann, Rupert
A1  - Schwarz, Jan Oliver
T1  - The customer foresight territory
JF  - MundoPM
N2  - Customer foresight is a relatively new research field. We introduce the customer foresight territory by discussing it localization between customer research and foresight research. For this purposse, we look at a variety of methods that help to understand customers and future realities. On this basis we provide an overwiew of customer foresight methods and outline an ideal-typical research journey.
Y1  - 2020
UR  - https://projectdesignmanagement.com.br/produto/the-customer-foresight-territory/
SN  - 1807-8095
SP  - 68
EP  - 77
CY  - Sao Paolo
ER  -