TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Kneip, Petra
A1  - O‘Mahony, Niamh
A1  - Schütz, Tobias
T1  - Attraktiver Arbeitgeber für die Generation Y auch ohne „schicke“ Produkte
JF  - Personal quarterly : Wissenschaftsjournal für die Personalpraxis
N2  - Forschungsfrage: Wie können sich Unternehmen als attraktive Arbeitgeber positionieren, wenn sie bei jungen Bewerbern der Generation Y kaum bekannt sind und ihre Produkte als wenig attraktiv wahrgenommen werden?
Methodik: Szenariostudie mit Daten aus einer schriftlichen Befragung
Praktische Implikationen: Solche Unternehmen sollten auf die Nutzenversprechen einer Employer Brand setzen, um sich als attraktiver Arbeitgeber für diese Zielgruppe zu positionieren. Voraussetzung dafür ist eine auf die Zielgruppe abgestimmte und präzise Kommunikation über die relevanten Attraktivitätsmerkmale.
N2  - Research question: How can companies position themselves as attractive employers if they are little known to young applicants and their products are considered unattractive by this target group?
Methodology: Scenario study using data from a written questionnaire
Practical implications: Such companies should leverage the value proposition of their Employer Brand to position themselves as more attractive employers for this target group. 
Prerequisites: precise and credible target group-specific communication conveying their relevant employment characteristics of attractiveness.
Y1  - 2019
IS  - 1
SP  - 38
EP  - 45
S1  - 8
PB  - Haufe-Lexware
CY  - Freiburg
ER  - 
TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Göddeke, Anna
A1  - Kneip, Petra
T1  - Begriffe, die man kennen muss - Monopson
JF  - Das Wirtschaftsstudium : wisu
Y1  - 2019
VL  - 48
IS  - 1
SP  - 51
S1  - 1
PB  - Lange
CY  - Düsseldorf
ER  - 
TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Kneip, Petra
T1  - Candidate experience
JF  - Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
Y1  - 2019
VL  - 48
IS  - 5
SP  - 553
EP  - 555
S1  - 3
PB  - Lange
CY  - Düsseldorf
ER  - 
TY  - CHAP
U1  - Buchbeitrag
A1  - Grünewald, Hazel
A1  - Kneip, Petra
A1  - Kozica, Arjan
ED  - Kenon, Vanessa Hammler
T1  - The use of gamification in workplace learning to encourage employee motivation and engagement
T2  - The Wiley handbook of global workplace learning
N2  - When we think about playing a game, be it  a card game, board game, sport, or video game, we generally associate the act of playing with a positive experience like having fun, enjoying the interaction with others, or feeling a greater motivation to reach a certain goal. By contrast, workplace learning is often perceived as being dull. Employees are likely at some point in their career to find themselves stuck in a rigidly defined seminar for a long period of time or in front of their computer navigating through a mandatory e-learning course on a dry topic such as standards of business conduct of safety policies.
In recent years, organizations have tried to leverage the motivating quality of games for more serious learning contexts. Gamification entails transferring those elements and principles from games to nongaming context that improve user experience and engagement. In this chapter, we will specifically focus on the context of workplace learning.
Y1  - 2019
SP  - 557
EP  - 575
S1  - 19
PB  - Wiley Blackwell
CY  - Hoboken, NJ
ER  -