The value chain of a branded second hand store : possible activities to be integrated by a conventional fashion brand
- The purpose of this paper is to study the recycling form of reusing second hand clothing from a conventional fashion brand’s perspective. It should clarify which measures and activities a fashion company needs to integrate in its value chain in order to offer branded second hand merchandise in a self-operated store. The research paper relies on a desk-based research and aims to illustrate the topic by means of a descriptive approach, processing the existing literature. Key findings demonstrate that fashion brands need to integrate complete lifecycle strategies, sustainability communication, and reverse logistics structures, like take-back schemes, for offering second hand clothing. The main limitations evolve from the research design. Further, empirical evidences need to be conducted for a more fundamental understanding of the new business model.
| Author of HS Reutlingen | Strähle, Jochen; Matthaei, Franziska Sophie |
|---|---|
| DOI: | https://doi.org/10.1007/978-981-10-2440-5_10 |
| ISBN: | 978-981-10-2440-5 |
| Erschienen in: | Green fashion retail |
| Publisher: | Springer |
| Place of publication: | Singapore |
| Document Type: | Book chapter |
| Language: | English |
| Publication year: | 2017 |
| Tag: | post-consumer textile waste; product take-back; reverse logistics; second hand fashion; value chain model |
| Page Number: | 24 |
| First Page: | 175 |
| Last Page: | 198 |
| DDC classes: | 650 Management |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
