Potentials of a fashion fTRACE app
- The purpose of this paper is to identify the potential of a fashion fTRACE (ffTRACE) application that gives transparent insight on the supply chain of a fashion item. The research methodology applied to this purpose is a literature review examining academic references. The key findings of this paper are that information plays a major role in the consumer decision process and is therefore beneficial to the demand for sustainable products. Given the right information content in a transparent, credible and understandable way is important. It is found that the functions of such an application would be able to satisfy this consumer demand and therefore has the potential to raise the sales of a sustainable company as well as increase the brand’s awareness and improve its image. While mainly indicating the potentials of the ffTRACE application, their relevance is not examined in this paper.
| Author of HS Reutlingen | Strähle, Jochen; Sfameni, Marie Caterina |
|---|---|
| DOI: | https://doi.org/10.1007/978-981-10-2440-5_13 |
| ISBN: | 978-981-10-2440-5 |
| Erschienen in: | Green fashion retail |
| Publisher: | Springer |
| Place of publication: | Singapore |
| Document Type: | Book chapter |
| Language: | English |
| Publication year: | 2017 |
| Tag: | consumer behavior; consumer decision making; mobile application; sustainable fashion; sustainable information |
| Page Number: | 20 |
| First Page: | 249 |
| Last Page: | 268 |
| DDC classes: | 650 Management |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
