The problem with product proliferation : unmanaged innovation leads to excessive operational complexity ; what's needed is product integration
- THE PROBLEM: Companies create problems for customers and employees when product innovation goes unmanaged. Eventually, excessive operational complexity hurts the bottom line. THREE SOLUTIONS: Focus on product integration, not product proliferation. Make sure your product developers work closely with customerfacing and operational employees. And settle on a high-level purpose that can guide decision making.
Author of HS Reutlingen | Mocker, Martin |
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URL: | http://www.redi-bw.de/db/ebsco.php/search.ebscohost.com/login.aspx%3fdirect%3dtrue%26db%3dbth%26AN%3d122582021%26site%3dehost-live |
ISSN: | 0017-8012 |
Erschienen in: | Harvard business review |
Publisher: | Harvard Business School Publishing |
Place of publication: | Boston, Mass. |
Document Type: | Journal article |
Language: | English |
Publication year: | 2017 |
Volume: | 95 |
Issue: | 3 |
Page Number: | 7 |
First Page: | 104 |
Last Page: | 110 |
DDC classes: | 330 Wirtschaft |
Open access?: | Nein |
Licence (German): | In Copyright - Urheberrechtlich geschützt |