Burberry : a model for successful technology integration
- First, Burberry as an iconic luxury brand is introduced. After that, the Burberry fundamental concept retailing is explained. Burberry's strategic use of technology for better selection is shown and a discussion chapter concludes the analysis.
Author of HS Reutlingen | Nguyen, Khanh Linh; Bug, Peter |
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URN: | urn:nbn:de:bsz:rt2-opus4-13733 |
Publisher: | Hochschule Reutlingen |
Place of publication: | Reutlingen |
Document Type: | Book |
Language: | English |
Publication year: | 2016 |
Tag: | Burberry; concept retailing; luxury brand; retail technology; technology integration |
Page Number: | 24 |
First Page: | 1 |
Last Page: | 24 |
DDC classes: | 330 Wirtschaft |
380 Handel, Kommunikation, Verkehr | |
Open access?: | Ja |
Licence (German): | ![]() |