How big old companies navigate digital transformation
- New digital technologies present both game-changing opportunities for—and existential threats to—companies whose success was built in the pre-digital economy. This article describes our findings from a study of 25 companies that were embarking on digital transformation journeys. We identified two digital strategies—customer engagement and digitized solutions—that provide direction for a digital transformation. Two technology-enabled assets are essential for executing those strategies: an operational backbone and a digital services platform. We describe how a big old company can combine these elements to navigate its digital transformation.
| Author of HS Reutlingen | Mocker, Martin |
|---|---|
| URN: | urn:nbn:de:bsz:rt2-opus4-15016 |
| URL: | http://misqe.org/ojs2/index.php/misqe/article/view/783 |
| ISSN: | 1540-1960 |
| Erschienen in: | MIS quarterly executive |
| Publisher: | The Kelley School of Business, Indiana University |
| Place of publication: | Bloomington, Ind. |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2017 |
| Volume: | 16 |
| Issue: | 3 |
| Page Number: | 17 |
| First Page: | 197 |
| Last Page: | 213 |
| DDC classes: | 004 Informatik |
| Open access?: | Ja |
| Licence (German): |  Open Access |
