How AUDI AG is driving toward the sharing economy
- AUDI AG has historically focused on producing and selling premium vehicles but has begun to experiment with providing mobility services, built around car sharing. Its response to the so-called sharing economy addressed strategic and transformational challenges. Strategically, the company pursued additional sources of revenue from targeted, premium mobility services, rather than the less segmented services provided by competitors such as BMW and Zipcar. AUDI AG also transformed its organizational structure, processes and architecture to balance autonomy for innovation and integration for competitiveness.
Author of HS Reutlingen | Mocker, Martin |
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URL: | http://web.a.ebscohost.com/ehost/detail/detail?vid=2&sid=376f1db1-3e4a-4c62-a217-0ebb2194a74e%40sessionmgr4009&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=126643352&db=bth |
ISSN: | 1540-1960 |
Erschienen in: | MIS quarterly executive |
Publisher: | The Kelley School of Business, Indiana University |
Place of publication: | Bloomington, Ind. |
Document Type: | Journal article |
Language: | English |
Publication year: | 2017 |
Tag: | car sharing; competition (economics); organizational structure; sharing economy |
Volume: | 16 |
Issue: | 4 |
Page Number: | 15 |
First Page: | 279 |
Last Page: | 293 |
DDC classes: | 004 Informatik |
Open access?: | Nein |