Current research on electronic word-of- mouth communication: literature analysis and further research directions
- Electronic word-of-mouth (eWoM) communication has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM.
| Author of HS Reutlingen | Rossmann, Alexander; Wilke, Tim; Kabaoglu, Hüseyin |
|---|---|
| Published in: | AMA Winter Educators' Conference proceedings |
| Publisher: | American Marketing Association |
| Place of publication: | Chicago, Ill. |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2017 |
| Tag: | communication; eWoM; electronic word-of-mouth; literature analysis |
| Volume: | 28 |
| Page Number: | 10 |
| First Page: | D-10 |
| Last Page: | D-19 |
| DDC classes: | 380 Handel, Kommunikation, Verkehr |
| Open access?: | Nein |
