Optimal pricing and online retail service for luxury fashion with social influence
- In the luxury Fashion industry, consumers could be categorized into two groups: fashion leader and Fashion follower. Both groups of consumers purchase luxury fashion products aim at satisfying both their functional needs and social needs (i.e., social influence). Thus the demands of both consumer groups are related. In this paper, we construct a model to examine the effects of pricing and online retail service in luxury fashion firms with social influence. To maximize profit, we identify the optimal prices and online retail service when the luxury fashion firms provide the non-differentiated and differentiated online retail services, respectively. More insights are discussed.
| Author of HS Reutlingen | Strähle, Jochen |
|---|---|
| DOI: | https://doi.org/10.1109/ICSSSM.2015.7170336 |
| ISBN: | 978-1-4799-8327-8 |
| Erschienen in: | 12th International Conference on Service Systems and Service Management (ICSSSM) : 22 - 24 June 2015, Guangzhou, China |
| Publisher: | IEEE |
| Place of publication: | Piscataway, NJ |
| Document Type: | Conference proceeding |
| Language: | English |
| Publication year: | 2015 |
| Tag: | luxury fashion; optimal pricing and service; social influence |
| Page Number: | 3 |
| DDC classes: | 380 Handel, Kommunikation, Verkehr |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
