What corporate management can learn from sports
- Although sports is generally defined as motor activity, it has always been much more than that. Since management and sports follow the same objective of achieving highest performance, correlation between these two fields nowadays become increasingly interesting in terms of corporate strategy. This chapter aims to point out how organisations as well as individuals can benefit from the general and psychological values and strategies of sports, by first looking at the general framework of professional sports an futher applying approaches from various types of sports directly to certain business functions like general management, human resource management and marketing management. The chapter concludes with an international case study and brief outlook.
| Author of HS Reutlingen | Nufer, Gerd |
|---|---|
| ISBN: | 978-3-503-14141-8 |
| Erschienen in: | International sports marketing : principles and perspectives |
| Publisher: | Erich Schmidt Verlag |
| Place of publication: | Berlin |
| Editor: | André Bühler, Gerd NuferORCiD |
| Document Type: | Book chapter |
| Language: | English |
| Publication year: | 2014 |
| Tag: | Internationales Management; Marketing; Sport |
| Page Number: | 19 |
| First Page: | 358 |
| Last Page: | 375 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 796 Sport |
| Open access?: | Nein |
