Fashion and film : moving images and consumer behavior
- This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
| Editor of HS Reutlingen | Bug, Peter |
|---|---|
| DOI: | https://doi.org/10.1007/978-981-13-9542-0 |
| ISBN: | 978-981-13-9542-0 |
| ISSN: | 2366-8776 |
| Publisher: | Springer |
| Place of publication: | Singapore |
| Editor: | Peter Bug |
| Document Type: | Anthology |
| Language: | English |
| Publication year: | 2020 |
| Tag: | Handel; Mode; Video; fashion film; fashion moving images; fashion retail media; fashion retail social media; retail film |
| Page Number: | 301 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 330 Wirtschaft |
| 380 Handel, Kommunikation, Verkehr | |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
