International sports marketing : summary and outlook
- This concluding chapter summarises and discusses the different parts and findings of the anthology on hand. The main statements and conclusions of each chapter are presented. Following up, the editors try to look into the future of the sports business and sports management in general and the future of sports marketing in particular and draw a final conclusion.
| Author of HS Reutlingen | Nufer, Gerd |
|---|---|
| ISBN: | 978-3-503-14141-8 |
| Erschienen in: | International sports marketing : principles and perspectives |
| Publisher: | Erich Schmidt Verlag |
| Place of publication: | Berlin |
| Editor: | André Bühler, Gerd NuferORCiD |
| Document Type: | Book chapter |
| Language: | English |
| Publication year: | 2014 |
| Tag: | Internationales Management; Marketing; Sport |
| Page Number: | 13 |
| First Page: | 379 |
| Last Page: | 391 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 796 Sport |
| Open access?: | Nein |
