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Exploring the role of podcasts in the fashion industry

  • After definition and the history of podcasts, in this book the role of podcasts in the communication strategy is mapped out. Podcast production, podcast types, podcast structures, and podcast advertising are explained. Podcast audiences and podcast in the fashion industry are introduced. In a thorough explorative analysis, a general exploration of the podcast offering of the fashion sector was conducted. Then a selected podcast analysis with evaluation and conclusion, including a discussion of the future use of podcasts closes this book.

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Name:Dietrich, Laura Franziska; Bug, Peter
Publisher:Reutlingen University
Place of publication:Reutlingen
Document Type:Book
Year of Publication:2019
Tag:fashion business podcast; fashion industry podcast; fashion podcast; podcast; podcast analysis; podcast business sector; podcast types
Dewey Decimal Classification:330 Wirtschaft
Open Access:Ja
Licence (German):License Logo  Creative Commons - CC BY-NC-ND - Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International