Motivation to share - a qualitative study exploring consumers' motives to participate in collaborative apparel consumption
- Collaborative apparel consumption is proposed as more sustainable alternative to conventional consumption. The purpose of this study is the exploration of consumers’ motives to participate in collaborative apparel consumption. Findings suggest that consumers’ intention to participate in collaborative apparel consumption is mainly influenced by financial benefits, convenience and sustainability awareness.
| Author of HS Reutlingen | Walter, Clara; Weber, Tina; Köksal, Deniz |
|---|---|
| DOI: | https://doi.org/10.15444/GFMC2019.02.06.04 |
| Erschienen in: | 2019 Global Fashion Management Conference at Paris : proceedings |
| Publisher: | Global Alliance of Marketing & Management Associations |
| Place of publication: | Gyeongnam, Republic of Korea |
| Document Type: | Conference proceeding |
| Language: | English |
| Publication year: | 2019 |
| Tag: | apparel/fashion industry; sharing economy; theory of planned behavior |
| Page Number: | 21 |
| First Page: | 239 |
| Last Page: | 259 |
| DDC classes: | 330 Wirtschaft |
| Open access?: | Nein |
