Connected cleaning at Kärcher
- By 2019, German-based Kärcher, "the world's leading provider of cleaning technology", hat turned its professional cleaning devices into digital offerings. The data generated by these connected cleaning devices formed a key ingredient in the company's ongoing strategic shift in its B2B business: Kärcher was transforming from a seller of cleaning devices to a provider of consulting services in order to help professional cleaning companies improve their cleaning processes. The case illustrates how the company learned to generate value from digital offerings. And it demonstrates how a family-owned company transformed its organization in order to be able to more effectively develop and provide digital offerings, while adding roles and developing technology platforms, as well as changing structures and ways of working.
| Author of HS Reutlingen | Mocker, Martin |
|---|---|
| URL: | https://cisr.mit.edu/publication/MIT_CISRwp441_Kaercher_MockerNovales |
| Erschienen in: | Working papers / Center for Information Systems Research |
| Publisher: | MIT Center for Information Systems Research |
| Place of publication: | Cambridge, MA |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2020 |
| Tag: | IT-based business transformation; business models; digital innovation |
| Issue: | 441 |
| Page Number: | 20 |
| First Page: | 1 |
| Last Page: | 20 |
| DDC classes: | 650 Management |
| Open access?: | Nein |
