Machine learning in marketing: a systematic literature and text mining research
- This study presents the structure and orientation of current research on machine learning in the marketing discipline and serves as a framework for further research.
| Author of HS Reutlingen | Rossmann, Alexander; Bozkurt, Yusuf; Heinz, Alexander |
|---|---|
| URL: | https://ama.marketing/Winter21proceedings |
| URL: | https://www.ama.org/events/conference/2021-ama-winter-academic-conference/ |
| ISBN: | 978-0-87757-009-7 |
| Published in: | 2021 AMA Winter Academic Conference : the human side of marketing in an age of digital transformation, 17-19 February 2021, virtual, proceedings |
| Publisher: | American Marketing Association |
| Place of publication: | Chicago, Illinois |
| Editor: | Alan Malter, Stacey Menzel Baker, Subin Im |
| Document Type: | Conference proceeding |
| Language: | English |
| Publication year: | 2021 |
| Tag: | artificial intelligence; literature review; machine learning; text mining |
| Volume: | 32 |
| Page Number: | 3 |
| First Page: | 834 |
| Last Page: | 836 |
| DDC classes: | 650 Management |
| Open access?: | Nein |
