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Aligning value creation in ecosystems through roadmapping

  • There is a growing consensus in research and practice that value-creating networks and ecosystems are supplementing the traditional distinction between the internal firm and market perspectives. To achieve joint value in ecosystems, it is crucial to align the various interests of independently acting ecosystem actors and create a common vision. In this paper, we argue that the ecosystem-wide use of product roadmaps may help with this. To get a better understanding of how roadmapping is conducted in the dynamic ecosystem environment, we systematize the main characteristics of product roadmaps and perform a conceptual comparison with the known challenges of ecosystem management. Comparing the two concepts of ecosystems and product roadmaps, we highlight the fit between the characteristics and objectives of the roadmaps and the challenges of ecosystem management. Hence, we propose to experiment with the ecosystem-wide use of product roadmaps as well as the empirical study of the challenges emerging in the process and the associated redesign of the roadmaps.

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Author of HS ReutlingenTrieflinger, Stefan
Erschienen in:INFORMATIK 2022 - 52. Jahrestagung der Gesellschaft für Informatik, 26-30 September 2022, Hamburg, proceedings
Publisher:Gesellschaft für Informatik
Place of publication:Bonn
Document Type:Conference proceeding
Publication year:2022
Tag:ecosystem management; ecosystem orchestration; ecosystem roadmaps; ecosystems; product roadmaps; roadmapping; value alignment; value networks
Page Number:15
First Page:409
Last Page:423
DDC classes:004 Informatik
Open access?:Ja
Licence (German):License Logo  Creative Commons - CC BY-SA - Namensnennung - Weitergabe unter gleichen Bedingungen 4.0 International