Sales transformation : Quo vadis, B2B sales?
- After almost two years of the COVID-19 pandemic, general opinion holds that it has boosted digitalization and turned sales upside down. This article explores whether this is true – and what it means for the future of B2B sales.
| Author of HS Reutlingen | Schmäh, Marco; Kern, Manuel; Götz, Oliver |
|---|---|
| ISSN: | 1865-6544 |
| eISSN: | 1865-7516 |
| Erschienen in: | Marketing review St. Gallen |
| Publisher: | Thexis Verlag |
| Place of publication: | St. Gallen |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2023 |
| Volume: | 40 |
| Issue: | 2 |
| Page Number: | 7 |
| First Page: | 64 |
| Last Page: | 70 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 330 Wirtschaft |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
