Managing IT challenges when scaling digital innovations
- Most digital innovations fail when they transition from the exploring to the scaling stage. We describe how freeyou, the digital innovation spinoff of a major German insurer, successfully scaled online-only car insurance, focusing particularly on how it managed the IT-related challenges. The stark differences between the stages required very different approaches to application development, IT organization and data analytics. Based on freeyou’s experience, we provide recommendations for successful transitioning from exploring to scaling.
| Author of HS Reutlingen | Mocker, Martin |
|---|---|
| URL: | https://aisel.aisnet.org/misqe/vol22/iss3/5/ |
| ISSN: | 1540-1960 |
| Erschienen in: | MIS quarterly executive |
| Publisher: | Association for Information Systems |
| Place of publication: | Atlanta, GA |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2023 |
| Volume: | 22 |
| Issue: | 3 |
| Page Number: | 11 |
| First Page: | 209 |
| Last Page: | 219 |
| Article Number: | 5 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 004 Informatik |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
