Gewinnung professoralen Personals durch datengetriebene Personas
- This paper explores the application of People Analytics in recruiting professors for universities of applied sciences. Using data-driven personas, the research project aims to identify and communicate the different paths and connections leading candidates to a professorship. The authors introduce the concept of personas, describe the underlying data source and derive an example for the current project.
| Author of HS Reutlingen | Kneip, Petra; Tullius, Gabriela; Zierow, Larissa; Müller, Yvonne |
|---|---|
| Editor of HS Reutlingen | Kneip, Petra; Söllner, Louisa; Tullius, Gabriela |
| URL: | https://www.universitaetsverlagwebler.de/poe |
| ISSN: | 1860-3033 |
| Erschienen in: | Personal- und Organisationsentwicklung in Einrichtungen der Lehre und Forschung : P-OE |
| Publisher: | UVW, Universitätsverlag Verlag Webler |
| Place of publication: | Bielefeld |
| Editor: | Petra KneipORCiD, Stefanie Kröner, Louisa Söllner, Gabriela TulliusORCiD, Thorben Sembritzki |
| Document Type: | Journal article |
| Language: | German |
| Publication year: | 2024 |
| Volume: | 18 |
| Issue: | 3+4 |
| Page Number: | 5 |
| First Page: | 121 |
| Last Page: | 125 |
| Article Number: | 11 |
| DDC classes: | 650 Management |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
