Neuroscience in strategic management
- Neuroscience has enriched various social science fields, including anthropology, marketing, law, and political science. Though these disciplines have seen successful integrations with neuroscience, the synergy between brain research and strategic management, termed "neuroscience" by Thomas C. Powell, remains less explored. This article examines the role of neuroscience within strategic management and outlines directions for prospective research.
| Author of HS Reutlingen | Nufer, Gerd |
|---|---|
| Editor of HS Reutlingen | LoBue, Robert |
| URL: | https://elibrary.utb.de/doi/book/10.24216/9783838279206 |
| ISBN: | 978-3-8382-7920-6 |
| ISBN: | 978-3-8382-1920-2 |
| Published in: | Aspects of behavioral strategy |
| Publisher: | ibidem |
| Place of publication: | Hannover |
| Editor: | Daniel Simonovich, Robert LoBue |
| Document Type: | Book chapter |
| Language: | English |
| Publication year: | 2024 |
| Tag: | brain research; decision-making; functional magnetic resonance imaging (fMRI); neuroscience; neurostrategy; strategic management |
| Page Number: | 10 |
| First Page: | 149 |
| Last Page: | 158 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 658 Allgemeines Management |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
