Building a platform business requires balance - lessons from Salesforce
- Platform business models have become highly popular; they are used by half of the world’s ten largest companies by market capitalization. The challenge for established companies is that running a platform business is different from running a product business. A platform business requires building an ecosystem of various constituents with differing interests: customers, the company’s internal product teams, and partners. Based on an in-depth case study of Salesforce Platform, this briefing illustrates one approach to balancing the interests of these constituents.
| Author of HS Reutlingen | Mocker, Martin |
|---|---|
| URL: | https://cisr.mit.edu/publication/2024_0601_SalesforcePlatformBusiness_MockerSebastian |
| Erschienen in: | CISR research briefing |
| Publisher: | MIT Center for Information Systems Research |
| Place of publication: | Cambridge, MA |
| Document Type: | Working Paper |
| Language: | English |
| Publication year: | 2024 |
| Tag: | business models; designed for digital; information technologies; organizational structure and agility |
| Volume: | 24 |
| Issue: | 6 |
| Page Number: | 4 |
| DDC classes: | 650 Management |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
