Business environment in Sub-Saharan Africa: status and developments
- The business environment is one of the key determinants for the choice of the market entry form and, thus, the go-to-market approach of international companies. It, therefore, drives the business model design of all active companies in the respective markets. The situation in the business conditions across Sub-Saharan Africa (SSA) is very heterogenous, however, mostly on a low level by international standards. In the past few years, African countries have embarked on a dynamic journey of improving their business environment, increasingly facilitating business operations. Despite these positive developments in the business environment, like more efficient customs clearing processes and improving governance, in Sub-Saharan Africa, local and international companies still need to find operational work-arounds and often require business model adaptation to deal with challenges arising from the business environment.
| Author of HS Reutlingen | von Carlowitz, Philipp; Züfle, Simon |
|---|---|
| Editor of HS Reutlingen | von Carlowitz, Philipp; Züfle, Simon |
| DOI: | https://doi.org/10.1007/978-3-031-70384-3_4 |
| ISBN: | 978-3-031-70384-3 |
| ISSN: | 2192-8096 |
| Erschienen in: | Business success in Africa : academic and managerial insights |
| Publisher: | Springer |
| Place of publication: | Cham |
| Editor: | Philipp von CarlowitzORCiD, Simon ZüfleORCiD |
| Document Type: | Book chapter |
| Language: | English |
| Publication year: | 2024 |
| Tag: | Africa; business conditions; business model; infrastructure; investment |
| Page Number: | 21 |
| First Page: | 41 |
| Last Page: | 61 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 650 Management |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
