The principle of rethink in circular economy : redefining business solutions
- The rethink principle emphasises the importance of creating a continuous cycle and the necessity of circular economy-oriented innovations. It is interconnected to other R-principles, especially refuse and reduce. In this microchapter, the question of how companies can rethink their products/services, business models and ecosystems through sustainability-oriented and circular economy-oriented business model innovation (BMI) is addressed. A card-based tool as a method to explore the circularity potential is introduced. Then, sufficiency-based approaches are outlined, as sufficient consumption patterns rely on business offerings that enable changes - to rethink business in an advanced way. The example of the outdoor apparel and gear company VAUDE illustrates sustainability strategies based on sufficiency.
| Author of HS Reutlingen | Schmiedeknecht, Maud |
|---|---|
| DOI: | https://doi.org/10.1007/978-3-031-70749-0_5 |
| ISBN: | 978-3-031-70749-0 |
| Erschienen in: | Circular economy in sustainable supply chains : a global perspective on challenges, concepts and cases |
| Publisher: | Springer |
| Place of publication: | Cham |
| Document Type: | Book chapter |
| Language: | English |
| Publication year: | 2024 |
| Page Number: | 8 |
| First Page: | 61 |
| Last Page: | 68 |
| DDC classes: | 330 Wirtschaft |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
