The strategic planning approach of a large family firm - a single case study
- Strategic management and strategic planning are important for the competitive situation and success of companies, although we live in turbulent times that are characterized by constant changes and high volatility. Strategic planning approaches can support companies to increase their flexibility and ability to adapt to these dynamics. We have conducted a single case study of a large family firm to increase our understanding of the strategic planning approaches and procedures. We have found that the strategic planning approach appears quite formal but also in tendency operational. Our study contributes to the literature by providing an in-depth case and detailed information on the procedures, applied instruments as well as associated challenges of the strategic planning approach.
| Author of HS Reutlingen | Schlegel, Dennis |
|---|---|
| URL: | https://euromedacademy.org/book-of-proceedings/ |
| ISBN: | 978-9925-628-05-6 |
| ISSN: | 2547-8516 |
| Published in: | 18th Annual Conference of the EuroMed Academy of Business : Exploring New Horizons in Business and Management, 10th-12th September 2025, Porto, Portugal, proceedings |
| Publisher: | EuroMed Press |
| Place of publication: | Warsaw |
| Editor: | Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos |
| Document Type: | Conference proceeding |
| Language: | English |
| Publication year: | 2025 |
| Tag: | case study; challenges; instruments; long-term planning; procedures; strategic management; strategic planning |
| Page Number: | 14 |
| First Page: | 480 |
| Last Page: | 493 |
| DDC classes: | 330 Wirtschaft |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
