Exploring the adoption of hybrid project management: a case study of a grocery retailer
- This study utilises a qualitative approach to investigate the adoption of hybrid project management (HPM) within a Czech grocery retailer. Through thematic analysis of interviews, organisational documents, and observations, the research identifies HPM adoption as a decentralised and self-emerging process. The findings show that HPM combines traditional and agile methodologies to meet diverse project needs, strongly emphasising adaptability. Key insights reveal that HPM fosters transparent stakeholder engagement and is driven by the unique composition of project teams and specific project challenges. This study underscores the importance of continuous learning and adaptation in HPM implementation, highlighting the dynamic and iterative nature of the process. The research contributes to a deeper understanding of the operational dynamics of HPM, providing significant theoretical insights and practical recommendations for successfully navigating complex project environments.
| Author of HS Reutlingen | Schlegel, Dennis |
|---|---|
| DOI: | https://doi.org/10.1504/IJPOM.2026.151968 |
| ISSN: | 1740-2891 |
| Published in: | International journal of project organisation and management |
| Publisher: | Inderscience Publishers |
| Place of publication: | Genève |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2026 |
| Tag: | HPM; agile techniques; case study; hybrid project management; organisational change; project management adaptation; project management adoption; retail |
| Volume: | 18 |
| Issue: | 1 |
| Page Number: | 26 |
| First Page: | 24 |
| Last Page: | 49 |
| Article Number: | 151968 |
| DDC classes: | 650 Management |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
