Driving excitement through click and collect
- Purpose: This seminar paper will illustrate how a fashion retailer can emotionalize the process of click and collect. Findings: Click and collect should be transformed into a unique shopping experience in order to drive excitement and to provide an added value.
| Author of HS Reutlingen | Strähle, Jochen |
|---|---|
| ISBN: | 978-3-7347-5821-8 |
| Erschienen in: | Emotionalizing fashion retail : the guide for retail success |
| Publisher: | Books on Demand |
| Place of publication: | Norderstedt |
| Editor: | Jochen SträhleORCiD |
| Document Type: | Book chapter |
| Language: | English |
| Publication year: | 2015 |
| Tag: | click and collect; customer's buying behavior; emotions; influence of sales personnel; influence of store environment; multichannel retailing |
| Page Number: | 21 |
| First Page: | 210 |
| Last Page: | 230 |
| PPN: | Im Katalog der Hochschule Reutlingen ansehen |
| DDC classes: | 658 Allgemeines Management |
| Open access?: | Nein |
