Smart Innovation - How will Artificial Intelligence influence Innovation Management of (software) products?
- Imagine a world in which the search for tomorrow's trends of (software) products is not subject to a long and laborious data search but is possible with a single mouse click. Through the use of artificial intelligence (AI), this reality is made possible and is to be further advanced through research. The study therefore aims to provide an initial overview of the young research field. Based on research, expert interviews, company and student surveys, current application possibilities of AI in the innovation process (defined as Smart Innovation), existing challenges that slow down the further development are discussed in more detail and future application possibilities are presented. Finally, a recommendation for action is made for business, politics and science to help overcome the current obstacles together and thus drive the future of Smart Innovation.
| Author of HS Reutlingen | Braun, Anja; Ohlhausen, Peter |
|---|---|
| URN: | urn:nbn:de:bsz:rt2-opus4-34905 |
| DOI: | https://doi.org/10.34645/opus-3490 |
| Erschienen in: | Software Management Summit India 2021, 20-23 March 2021, Bangalore India, proceedings |
| Publisher: | Hochschule Reutlingen |
| Place of publication: | Reutlingen |
| Document Type: | Conference proceeding |
| Language: | English |
| Publication year: | 2021 |
| Contributing Corporation: | SPM India 2021: Software Product Management Summit India 2021 |
| Tag: | artificial intelligence; digitalization; innovation; innovation management; innovation process; smart innovation; software product management |
| Page Number: | 15 |
| First Page: | 1 |
| Last Page: | 15 |
| DDC classes: | 004 Informatik |
| Open access?: | Ja |
| Licence (German): |  Creative Commons - CC BY - Namensnennung 4.0 International |
