Moral change and the purchase-sales-relationship: critical analysis of German and Swiss companies
- This study examines the awareness and causes of moral change from the economic perspective in Germany and Switzerland. Based on an analysis of value research to date and interviews with experts in B2B sales, the manifestations of moral change are critically examined and recommendations for action are derived on an employee-specific and company-wide level.
| Author of HS Reutlingen | Schmäh, Marco; Weidemann, Christina; Höra, Patrick; Sager, Jessica; Winter, Leon; Schwegler, Benjamin |
|---|---|
| URN: | urn:nbn:de:bsz:rt2-opus4-39836 |
| DOI: | https://doi.org/10.47742/ijbssr.v3n12p2 |
| ISSN: | 2709-2143 |
| Erschienen in: | International journal of business and social science research |
| Publisher: | Institute of Academic Research and Publication |
| Place of publication: | Dhaka |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2022 |
| Tag: | B2B-sales; Germany; Switzerland; moral change; negotiation; purchase |
| Volume: | 3 |
| Issue: | 12 |
| Page Number: | 6 |
| First Page: | 9 |
| Last Page: | 14 |
| DDC classes: | 330 Wirtschaft |
| Open access?: | Ja |
| Licence (German): |  Creative Commons - CC BY - Namensnennung 4.0 International |
