Will chatbots play a significant role for B2B marketingin the future? Chatbots in B2B businesses
- Digitalization has gained a foothold in our everyday lives. However, it remains to be seen what digital tools B2B companies can benefit from. During the last few years, chatbots have been on the rise and have played a more significant role in B2B marketing. Thus, this research follows a literature review to examine the current state of B2B chatbots. With this, the study will discover the buyer’s preferences for chatbots compared to sales agents and the role of chatbots in different stages of the B2B sales funnel.
| Author of HS Reutlingen | Schmäh, Marco; Tran, Long Chau; Le, Ha My; Bumiller, Julian; Hiller, Andreas |
|---|---|
| URN: | urn:nbn:de:bsz:rt2-opus4-39641 |
| DOI: | https://doi.org/10.33642/ijbass.v8n12p2 |
| ISSN: | 2469-6501 |
| Erschienen in: | International journal of business and applied social science |
| Publisher: | Center for Promoting Education and Research |
| Place of publication: | New York |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2022 |
| Tag: | Artificial Intelligence; B2B marketing; chatbot; digital transformation; sales |
| Volume: | 8 |
| Issue: | 12 |
| Page Number: | 7 |
| First Page: | 6 |
| Last Page: | 12 |
| DDC classes: | 650 Management |
| Open access?: | Ja |
| Licence (German): |  Creative Commons - CC BY - Namensnennung 4.0 International |
