Digital transformation at Kärcher: learning to harness IoT products for value creation
- By 2019, Germany-based Kärcher, “the world’s leading provider of cleaning technology,” had turned its professional cleaning devices into IoT products. The data generated by these IoT-connected cleaning devices formed a key ingredient in the company’s ongoing strategic shift in its B2B business: Kärcher was transforming from a seller of cleaning devices to a provider of consulting services in order to help professional cleaning companies improve their cleaning processes. Based on interviews with seven IT- and non-IT executives, the case illustrates how the company learned to generate value from IoT products. And it demonstrates how a family-owned company transformed its organization in order to be able to more effectively develop and provide IoT products, while adding roles, developing technology platforms, and changing organizational structures and ways of working.
| Author of HS Reutlingen | Mocker, Martin |
|---|---|
| URL: | https://aisel.aisnet.org/icis2021/diglearn_curricula/diglearn_curricula/6/ |
| Erschienen in: | International Conference on Information Systems (ICIS 2021), 12-15 December 2021, Austin, Texas, proceedings |
| Publisher: | Association for Information Systems (AIS) |
| Place of publication: | Atlanta, GA |
| Document Type: | Conference proceeding |
| Language: | English |
| Publication year: | 2021 |
| Tag: | Internet of Things; digital innovation; digital transformation; organizational learning |
| Volume: | 6 |
| Page Number: | 13 |
| First Page: | 1 |
| Last Page: | 13 |
| Article Number: | 2124 |
| DDC classes: | 004 Informatik |
| Open access?: | Nein |
