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Optimal pricing and online retail service for luxury fashion with social influence

  • In the luxury Fashion industry, consumers could be categorized into two groups: fashion leader and Fashion follower. Both groups of consumers purchase luxury fashion products aim at satisfying both their functional needs and social needs (i.e., social influence). Thus the demands of both consumer groups are related. In this paper, we construct a model to examine the effects of pricing and online retail service in luxury fashion firms with social influence. To maximize profit, we identify the optimal prices and online retail service when the luxury fashion firms provide the non-differentiated and differentiated online retail services, respectively. More insights are discussed.

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Metadaten
Author of HS ReutlingenSträhle, Jochen
DOI:https://doi.org/10.1109/ICSSSM.2015.7170336
ISBN:978-1-4799-8327-8
Erschienen in:12th International Conference on Service Systems and Service Management (ICSSSM) : 22 - 24 June 2015, Guangzhou, China
Publisher:IEEE
Place of publication:Piscataway, NJ
Document Type:Conference proceeding
Language:English
Publication year:2015
Tag:luxury fashion; optimal pricing and service; social influence
Page Number:3
DDC classes:380 Handel, Kommunikation, Verkehr
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt