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Impact of payment methods on the buying decision : how does the degree of transparency of a payment method influence the buying decision in fashion business?

  • Purpose: This research paper deals with the question how the degree of transparency of a payment method influences the buying decision in fashion business. Therefore, consumer behavior and the decision-making process in fashion business are reviewed. Furthermore, the impact different degrees of payment transparency have on consumer behavior in general are compiled and evaluated. Findings: It is assumed that the degree of transparency of a payment method has an impact on consumption in fashion business. Transparency relates positively to the pain of paying, which functions as a self-regulation tool by sending out signals about the conceivable consequences of spending money. Hence, the less transparent a payment is, the higher the willingness to spend will be. Moreover, it is assumed that transparency not only has an impact on consumption in fashion business, but the effect is also reinforced by consumer behavior.

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Metadaten
Author of HS ReutlingenSträhle, Jochen
ISBN:978-3-7347-5821-8
Erschienen in:Emotionalizing fashion retail : the guide for retail success
Publisher:Books on Demand
Place of publication:Norderstedt
Editor:Jochen SträhleORCiD
Document Type:Book chapter
Language:English
Publication year:2015
Tag:consumer behavior; fashion business; pain of paying; transparency of a payment method; willingness to spend
Page Number:29
First Page:180
Last Page:208
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:658 Allgemeines Management
Open access?:Nein