Social selling : a study of the status quo in Germany
- In the lights of an increasing digitalization of companies, the sales process might experience changes in the usage and the influence of digital tools. In order to examine the status quo of German companies in this regard, a study was conducted between 235 participants. The results of this study will be outlined in the article at hand.
Author of HS Reutlingen | Schmäh, Marco; Schilling, Patrick; Gruhn, Sebastian |
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ISSN: | 1865-6544 |
eISSN: | 1865-7516 |
Erschienen in: | Marketing Review St. Gallen |
Publisher: | Thexis Verlag |
Place of publication: | St. Gallen |
Document Type: | Journal article |
Language: | English |
Publication year: | 2017 |
Volume: | 34 |
Issue: | 3 |
Page Number: | 9 |
First Page: | 76 |
Last Page: | 84 |
DDC classes: | 330 Wirtschaft |
Open access?: | Nein |